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| Today’s Buzz |
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- Report: Marketers missing Latino consumers
Most social marketers are failing to reach out to Latinos, according to a report showing 78% of Fortune 1,000 companies don’t have social strategies targeting Latino audiences, despite the fact that 80% of Hispanics use social sites, and collectively have $1 trillion in buying power. “Latinos are extremely social,” says ad-agency founder Hector Orci. “[T]hey are very eager to communicate with whoever wants to communicate with them.” ClickZ (3/5)      
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Negotiating Outcomes
The Pocket Mentor Series from Harvard Business School Press offers immediate solutions to common challenges managers face on the job every day. This practical guide will help you prepare, conduct, and close a negotiation successfully. Order this downloadable book here. |
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- Microsoft farms Facebook fans
Bing’s Facebook page got a boost this week after Microsoft began offering new fans virtual currency for Facebook’s popular FarmVille game. The in-game offer saw Bing add 425,000 fans in one day. Adweek (3/4)
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- Catholic Church offers virtual pilgrimage
When the Costa Rican health minister canceled a mass pilgrimage during the swine flu epidemic, the Catholic Church used the opportunity to go digital. The result was a Web site that allows users to link their Facebook profiles to an avatar that would complete a “virtual pilgrimage” on their behalf. Thousands of would-be pilgrims signed up, and the campaign drew plaudits from religious bloggers and the Costa Rican ad industry. Advertising Age (3/4)
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- Put a social spin on your SEO
Too many marketers think that social campaigns obviate the need for an SEO strategy, writes Norm Elrod. In fact, he argues, social and SEO work best when they’re used together: By monitoring social buzz, it’s possible to find trending keywords that regular SEO strategies would overlook. “Tomorrow’s keywords are out there to be found, courtesy of social media,” Elrod writes. “And when they become today’s, you’ll be well-positioned to receive all the traffic.” SmartBrief/SmartBlog on Social Media (3/5)
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- How to make your blog a must-read
Successful blogs need compelling content, a strong outreach program, sparkling design and an urgent, action-focused message, writes Denise Wakeman. A blog that incorporates all four of these elements “will contribute to getting more visitors, and more customers, for your business,” she writes. SocialMediaExaminer.com (3/4)
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- Don’t sweat your social-media missteps
Everyone eventually makes a mistake when tweeting, but try not to get too caught up in the fallout from a social-media flub, writes Tac Anderson. Apologize, clarify, and then try to move on, he advises. “None of us is perfect and we all recognize that it could have been us,” he writes. “Don’t dwell on the mistake, instead re-engage with the community and get back to having fun.” Social Media Today (3/4)
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- Customer care requires social-media balancing act
Companies can rely too much on social-media tools to smooth over customer-service problems, argued online marketer Tara Hunt at a recent conference. While using social networks to handle customer complaints can be useful, she notes, it’s more important to devote resources to fixing systemic problems. Hunt argued that companies should keep a number of different customer-service channels open, so that they can reach all kinds of customers and won’t be left flat-footed if a particular network becomes unavailable. The Miami Herald (free registration) (3/2)
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- Is your social-media campaign focused on finding leads or creating direct sales?
View the results of this poll March 23, in our special report, “Driving Your Bottom Line, Part I: Direct Revenue.”
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It drives leads and direct sales. |
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Sales, but not leads. |
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Leads, but not sales. |
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Neither leads, nor sales. |
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Search is about figuring out what people are looking for when they enter keywords into their favorite search engine. Social media is what people are actually saying to each other; they’re telling us what they’re looking for. We, as marketers, should be able to fit it all together pretty nicely.”
–Norm Elrod, writing in SmartBlog on Social Media
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Recent SmartBrief on Social Media Issues:
- Thursday, March 04, 2010
- Wednesday, March 03, 2010
- Tuesday, March 02, 2010
- Monday, March 01, 2010
- Friday, February 26, 2010
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